Troy (President) & George (CEO)

Lloyd and Pearl Malmborg established Malmborg's Garden Center in 1958. George Lucht worked with Lloyd for many years and in 1972 George purchased the business from Lloyd and Pearl. "Malmborg's Garden Center" had earned an excellent reputation in the community and George decided to keep the name "Malmborg's" and add "Geraniums By George" as his own personal touch. George expanded the business when he purchased the Rogers location in 1976 and developed greenhouses and a retail store on the site.

Malmborg's is truly a family owned and operated business. Today George (CEO) and his son Troy (President) own the company. George's daughter Keri handles many varied aspects of the business including inventory, planning and customer service. Van Cooley, George's son-in-law, leads the sales and marketing drive in retail and fundraising. George's grandchildren are learning more about the business as they spend available time working in the greenhouse and retail stores.